AI
Agents forecast, pace, check and reconcile inside limits you set. Anything above those limits waits for a person, and every action is logged.
Before the budget owner is at their desk, a pacing agent notices that one channel is spending faster than the plan allows. It doesn't move the money. It writes down what it saw, proposes a fix with the range of what that fix would change, and puts the choice in front of the person who owns that budget. Machines do the counting and the checking, people make the commitments, and the record keeps both.
Where a fixed workflow is enough, we use a workflow. Agents are for the open problems, and each one has a scope, the tools it may use and a stop condition. An orchestrator keeps them in order and brings each decision to the person it belongs to.
Planning agent. Gathers goals and constraints, forecasts reach, frequency, spend and outcomes in ranges that update as data arrives, and compares scenarios side by side. Response curves from mix models, calibrated with experiments, show where the next dollar is likely to return more.
Who decides. People set the goals and choose the scenario. A planner approves any move beyond the agreed band.
Channel agents, one for each channel family, with its formats, buying rules and ways of measuring. Platforms already bid with their own models. We feed them clean conversion signals and true values, and set the limits they bid within. Variants are drafted inside brand rules and adapted to each format. How we buy digital
Who decides. People set the bid goals and approve what goes live.
Pacing agent. Checks spend against the plan, line by line, as the data arrives, flags unusual spend or delivery and keeps pacing inside the agreed band.
Who decides. Anything beyond the band waits for the person who owns that budget.
Quality agent. Checks creative, contexts, invalid traffic and tracking, before ads run and while they run.
Who decides. Every alert has an owner who decides what happens next.
Reconciliation agent. Matches what was delivered, billed and paid on every line of the record.
Who decides. Payments outside the approved plan are never automated.
Reporting agent. Writes plain-language summaries, with every number linked to its source.
Who decides. People decide what gets communicated.
The thresholds are agreed with each client before anything runs. Inside them, agents act and log what they did. Above them, the work waits for a person. Some things are never automated at all.
Agents act and log it.
The work waits until someone signs off.
Only people do these.
A model is only as sure as its data, and we say how sure it is.
A planning number without a range hides its uncertainty, so ours always show one.
Where a model has little to learn from, such as a new channel, a new market or a launch, the range is wide and we say so.
Agents and platform models work on the events they receive. That is why they run on our server-side, first-party data. See the technology
Calls about the brand, the contract and the money are made by the people who answer for them.
Every action is recorded with the data it started from and who took it, a person or an agent, in one audit trail.
Every change an agent makes can be undone. What already ran stays on the record.
An agent stops when a check fails, a limit is reached or the data looks wrong, and hands the case to its owner.
When an agent doesn't know a figure, it says so. Every number in a report points back to the event, platform or model it came from.
The work isn't tied to one model or one vendor, so it can move when a better tool comes along.
We answer each of these before a plan runs.
Only inside limits you set. Budget moves beyond the agreed band, new audiences and new creative wait for a person, and new spend commitments are never automated.
Yes. The bands and approval levels are agreed with you before anything runs, and you can change them.
No. The models are interchangeable, and the work is set up so it can move from one to another.
Every action is in the record, with the data it used and the person who approved it where approval was needed, and you can read that record.
Bring a plan you already run, and we'll mark the work agents can take on and the decisions that stay with you.
