How we work
From plan to payment.
Before a procurement team signs anything, it asks two questions. What will we receive, and at which point can we still say no? So we run the work in six steps, and each one ends with something you can read, check and approve before the next one starts.
Six steps, each one ending with something you approve
Plan
Brief
We agree the business goal, the constraints and the question the results will have to answer.
A written brief that both sides approve.
Plan
Plan
Channel roles, the budget and the method behind it, a buying model for each channel, flighting, reach and frequency, and how each channel will be measured.
The media plan, line by line, with forecasts given as ranges.
Buy
Set up
We verify your company, set up tracking under your domain with consent checked, fund the balance, agree the limits and who approves what, and agree how each platform is set up, from campaigns and conversion events to access by role.
The approval rules, the measurement setup and the structure of each platform, in writing.
Buy and pay
Activate
We buy each channel the way it is sold, pay the platforms from your balance as campaigns run, check every ad before it goes live and keep spend paced against the plan.
Spend and pacing updates drawn from the record, and an alert whenever something needs a decision.
Prove
Measure
Attribution for daily calls, experiments for what the media caused and mix models for the budget. Where the methods disagree, we say so and test again.
A measurement report that marks what was observed and what was estimated, with any budget move put forward for approval.
Pay
Reconcile
We match every line to what was planned, delivered, billed and paid.
One invoice, with the reconciled record behind it.
Learn. What the results teach goes into the next plan, and the reason for every change is written down.
Questions we get
Do we have to move every channel to you?
No. You can start with the search and social spend you already run, or with one family of channels, and add more once the first plan has been measured.
What do you need from us to start?
The business goal and its constraints, the channels and tools you run today, and the company details we need to verify you before any spend.
Can the plan change once it's live?
Yes. Moves inside the agreed band happen as part of pacing. Anything beyond it waits for the person who owns the budget, and the change is logged with its reason.
Why do you verify us first?
Because Strion is the counterparty that pays the platforms. Identity and anti-money-laundering checks on every client come before the first dollar is spent. More on Trust.
The first step is a conversation about the goal.
Tell us what you need to decide, and the brief starts from there.